Moonpig, an online retailer that specializes in personalized greeting cards and gifts, is opening a tech hub in Manchester, England. The company plans to use this new location to focus on revitalizing its marketing efforts and developing new technologies. This could include the use of data analytics to better target its customer base, as well as the development of new personalized products and services. The company may also use the hub to expand its presence in the e-commerce market.

Emotional Marketing

Emotional marketing is a strategy that aims to connect with consumers on a personal, emotional level in order to create a strong and lasting relationship with the brand. It is based on the idea that people are more likely to make a purchase if they have a positive emotional connection to the product or company.

Emotional marketing can take many forms, such as using storytelling to create an emotional connection with the brand, using music or imagery to evoke certain emotions, or creating campaigns that highlight the values of the company.

Some examples of emotional marketing include:

Dove’s “Real Beauty” campaign, which aimed to empower women and promote body positivity
Coca-Cola’s “Share a Coke” campaign, which encouraged customers to share the product with friends and family
John Lewis’ Christmas adverts, which typically feature heartwarming stories and aim to evoke feelings of nostalgia and warmth.
It’s important to note that emotional marketing should be genuine, honest and consistent with the brand’s values, otherwise it can backfire and damage the brand reputation.

Final Thoughts

In conclusion, emotional marketing is a powerful strategy that can help brands create a strong and lasting connection with their customers. It aims to tap into the emotional needs and desires of consumers in order to create a positive association with the brand. By using storytelling, music, imagery, and campaigns that highlight the brand’s values, companies can evoke emotions that will make their products or services more appealing to potential customers.

It is important for companies to be genuine, honest and consistent with their emotional marketing efforts. Consumers can see through insincere emotional appeals and it can damage the brand reputation.

It’s also important to keep in mind that emotional marketing should be used in conjunction with other marketing efforts, such as data analytics, to target the right audience, and to be able to track and measure the effectiveness of the campaign.